Medigo Fertility
Pelvic Pain
Building a platform where users effectively find information on pelvic pain treatment and management
PROBLEM
At the moment there is not enough support given to those who experience pelvic pain particularly when discussing the use of contraceptive medication for pain manaagement
The Medigo project ran in parallel with two other teams in order to produce a high-fidelity prototype that delivers information and support in all areas of fertility. Our team was tasked with the pelvic pain content.
Additional objectives were to provide a framework within the platform that would deliver information to all age categories on pelvic pain symptoms, treatment and educational content.
HIGH LEVEL TIMELINE
The project ran over 6 weeks
KEY GOAL
Our primary goal of the project was to produce a high-fidelity prototype of Medigo Pelvic Pain.
MY ROLE
Throughout the Medigo project, my role was team lead and UX designer. My time was spent heavily on conducting research, research synthesis, workshop facilitation, and weekly planning
Coordinating with the team we used the platforms listed below to work together meeting deadlines, and communicating with our client as well as the project manager.
ZOOM
Weekly team call
Individual call on request
MIRO
Team collaboration
Asset development
Workshop Facilitation
FIGMA
Wireframe development
Prototype development
SLACK
Daily Stand up
Weekly Strategy Comms
TRELLO
Project milestone tracking
Planning
RESEARCH
To effectively address the needs of the brief and the user we conducted preliminary and further research
Preliminary research explored the current information and support available in the market at present
Further research focused on what the user currently experienced. The data was gathered by interview, market analysis and short form survey
"Pain points" frequently mentioned
1
Doctors do not provide enough information to patients before and after taking contraception for pelvic pain and sometimes surgery at protocols
2
There is very little information in the public space on how to personally manage a patient's pelvic pain
3
The patient may not know where to look or be confident in who to consult
PERSONAS
During the research phase of the project two distinct personalities emerged, allowing us to gain further insight into user needs
Jenna
Jenna is frustrated by not being understood by doctors which is then amplified when she is referred to specialists that she feels are not suitable to treat her diagnosis
Jenna will benefit most by finding specialists that understand and empathise with her as well as being able to find verified information about her pelvic pain online
Jenna needs to feel that the specialists she sees understand her needs and provide her with the suitable protocols.
Jenna wants to be able to find specialists closer to her with ease and also know she can easily find information when needed.
Natasha
Natasha is frustrated by not having the right information on her condition that would allow her to further educate herself in her own time. She is further conflicted by the limited options she knows of to treat her symptoms.
Natasha will benefit by online support, useful search filters, and information on side effects of her medication and the comfort of knowing the sources of all her information are verified.
Natasha needs to know where to go to find more information on her pelvic pain allowing her more independence.
Natasha wants to connect with others in similar circumstances, find more information on natural alternatives and know where the information is coming from.
Key learnings that challenged our biases
1
Doctors were not showing empathy toward patients
2
Information was hard to find and filter when searching online
3
Doctors inconsistently managed patients expectations when discussing treatment
4
Patients were rarely aware of all their options early in their journey
Opportunities we saw within our learnings
1
On the website under each condition, have options for treatments listed out as well as its pros, cons and side effects
2
Providing a directory of local specialists in the field of pelvic pain may increase the numbers of patients being treated for their pelvic pain
3
Educational content provided on the site detailing how to manage pelvic pain through exercise and daily practices may help patients to manage
IDEAS
Through ideation we ran brainstorming and crazy 8 sessions, during which we came up with possible solutions
To address the needs of our personas we focused on building the following elements into our designs to test.
1. Mix of text, video and imagery
2. A "find a specialist by location" feature
3. Community and forum groups
4. Specific content dedicated to natural, traditional treatment outcomes
SOLUTIONS
The ideas that have been implemented in our final designs address pain points discovered through the research
Home screen
Easy to navigate topics
Detailed content
Prompts to take the next step
Footer provides links to site and references
Search function assisting patients when searching for specialists in their local area
