Medigo Fertility
Pelvic Pain

Building a platform where users effectively find information on pelvic pain treatment and management

PROBLEM

At the moment there is not enough support given to those who experience pelvic pain particularly when discussing the use of contraceptive medication for pain manaagement

The Medigo project ran in parallel with two other teams in order to produce a high-fidelity prototype that delivers information and support in all areas of fertility. Our team was tasked with the pelvic pain content.

Additional objectives were to provide a framework within the platform that would deliver information to all age categories on pelvic pain symptoms, treatment and educational content.

HIGH LEVEL TIMELINE

The project ran over 6 weeks

KEY GOAL

Our primary goal of the project was to produce a high-fidelity prototype of Medigo Pelvic Pain.

MY ROLE

Throughout the Medigo project, my role was team lead and UX designer. My time was spent heavily on conducting research, research synthesis, workshop facilitation, and weekly planning

Coordinating with the team we used the platforms listed below to work together meeting deadlines, and communicating with our client as well as the project manager.

ZOOM

Weekly team call

Individual call on request

MIRO

Team collaboration

Asset development

Workshop Facilitation

FIGMA

Wireframe development

Prototype development

SLACK

Daily Stand up

Weekly Strategy Comms

TRELLO

Project milestone tracking

Planning

RESEARCH

To effectively address the needs of the brief and the user we conducted preliminary and further research

Preliminary research explored the current information and support available in the market at present

Further research focused on what the user currently experienced. The data was gathered by interview, market analysis and short form survey

"Pain points" frequently mentioned

Doctors do not provide enough information to patients before and after taking contraception for pelvic pain and sometimes surgery at protocols

There is very little information in the public space on how to personally manage a patient's pelvic pain

The patient may not know where to look or be confident in who to consult

PERSONAS

During the research phase of the project two distinct personalities emerged, allowing us to gain further insight into user needs

Woman wearing a red headpiece and red dress on a red background.

Jenna

Jenna is frustrated by not being understood by doctors which is then amplified when she is referred to specialists that she feels are not suitable to treat her diagnosis

Jenna will benefit most by finding specialists that understand and empathise with her as well as being able to find verified information about her pelvic pain online

Jenna needs to feel that the specialists she sees understand her needs and provide her with the suitable protocols.

Jenna wants to be able to find specialists closer to her with ease and also know she can easily find information when needed.

Woman with brown hair leaning against a glass wall, wearing a pale blue jacket, cream top and blue jeans.

Natasha

Natasha is frustrated by not having the right information on her condition that would allow her to further educate herself in her own time. She is further conflicted by the limited options she knows of to treat her symptoms.

Natasha will benefit by online support, useful search filters, and information on side effects of her medication and the comfort of knowing the sources of all her information are verified.

Natasha needs to know where to go to find more information on her pelvic pain allowing her more independence.

Natasha wants to connect with others in similar circumstances, find more information on natural alternatives and know where the information is coming from.

Key learnings

Doctors were not showing empathy toward patients

Doctors inconsistently
managed patients expectations
when discussing treatment

Information was hard to find and filter when searching online

Patients were rarely aware of all their options early in their journey

Opportunities we saw within our learnings

On the website under each condition, have options for treatments listed out as well as its pros, cons and side effects

Providing a directory of local specialists in the field of pelvic pain may increase the numbers of patients being treated for their pelvic pain

Educational content provided on the site detailing how to manage pelvic pain through exercise and daily practices may help patients to manage

IDEAS

Through ideation we ran brainstorming and crazy 8 sessions, during which we came up with possible solutions

To address the needs of our personas we focused on building elements that came to life through our data synthesis and ideation workshops.

Incorporating verified content, local specialist search fucntion, community support networks and imagery relative to our target user base provided the project an opportunity to fill the gap users currently reported.